Potential customers scroll through Instagram every day, looking at your products and dreaming about owning them. In the past, in order to purchase, they needed to leave Instagram and either visit your ecommerce store or physical store and buy the goods there. All this changed when Instagram launched shopping on March 21st of this year. Its a new ecommerce business tool that allows customers to view product names, prices and shop directly from their feed in the app.
You can now tag products available for purchase within any post, evolving your Instagram business profile from a place where your brand is discovered to a place where business is conducted. Its very exciting and if you’re not using it already its highly recommended that you jump onboard NOW.
How do I set up Instagram Shopping?
Firstly your account must be approved for Instagram Shopping.
To become approved for shopping on Instagram, your business and account setup must fulfill the following requirements:
Your Instagram account must be converted into a business profile
Your business profile must be connected to a Facebook catalog. This can be created and managed on Business Manager, through Shopify or BigCommerce platforms or directly on your business’s Page on Facebook.
Note: Shops created on Facebook Pages that have country or age restrictions are not supported. The Message to Buy option is also not supported.
After you’ve been approved make sure you have the latest version of the Instagram app.
To enable product tagging:
- Tap to go to your profile
- Tap the Get Started alert at the top of your profile
- If you don’t see the alert in the image above, tap
- Tap Shopping
- Tap Continue
- Select a product catalog to connect to your business profile
- Tap Done
If you don’t see Shopping under Business Settings, your account is probably still under review or it hasn’t been approved for shopping on Instagram. Usually, the review process takes a few days, but sometimes they may need to review the account in more detail, which can take longer.
To tag products in your posts:
- Select a photo and add a caption, effects and filters
- Tap the products in the photo that you want to tag
- Enter the names of the products you want to tag, then select them as they appear in the search box
- Tap Done
- Tap Share
You can tag products in both new and existing posts from your Instagram business profile. You can tag up to 5 products per single-image post or 20 products per multi-image post.
You can edit or delete products you’ve tagged in single image posts on Instagram, but keep in mind that for multi-image posts, you can’t edit or delete tagged products once your post has been published. If you delete a product from the shop on Facebook or the product catalog that’s associated with your business profile, the associated tag will be removed from any posts the product is tagged in. You’ll also lose insights for the associated tag that’s been deleted.
Why should i set-up Instagram Shopping?
Its simple! Once you’re approved its very easy to set up and get shopping underway. It also makes shopping easy for your customers and brings your storefront to the Instagram world.
Improved awareness: Once you allow Instagram Shopping on your Instagram profile customers can learn more about your business, its product offering and your prices.
Easier shopping experience: Once someone has learned more about a brand they like through a shopping post, they can tap “Shop Now” to go directly to your mobile site which creates a seamless shopping experience.
You can use it on posts and stories: If your favour stories over posts you can now also use shopping tags on your Instagram stories. With product stickers, people can get quick access to information about products and shop seamlessly in Stories.
Create at least nine shopping posts on your Instagram business profile to activate the Shop tab for your audience
Tag multiple products to help your audience explore your shops offering
Use different shopping formats – tag a single image and a carousel and use analytics to see what your audience responds too.
Make sure that each tag touches the correct product, so shoppers know which product the tag refers to
- Make sure the images display your products to their best advantage – don’t use dull or unclear images
Have you started using Instagram Shopping yet? Comment below and let us know your questions, thoughts and feedback!