Many small to medium-sized businesses look at a professional photographer as an unnecessary expense for a job that they can do themselves. This could not be further from the truth! Ensuring that your brand has high quality, engaging images for both products and social media feeds is a huge asset for your business and can do wonders to boost customer engagement, drive sales and likely pay for itself.
First Impression and Trust
Especially if you have an online store, the image is the first impression a customer will get of the product and the brand. Regardless of how great your product is, low quality or poorly taken image reflects directly on the product and is a sure fire way to drive potential customers somewhere else.
Have a look at Apple’s website. Their world famous sleek and clean aesthetic is built on beautiful photography that instantly creates an assumption of luxury, quality and trust in the Apple brand.
People scroll through websites or social media feeds pretty quick and often, with the average social media user scrolling through around 90 meters of content per day and taking just 1.7 seconds to consume content on mobile.
This means that it is more important than ever to make the most of the small window you get, and one of the best ways to do so is with attention-grabbing images. A professionally taken photo is the best way to help you stand out from the pack of everything else in someone’s news feed and accurately show off what you are selling.
Shareable social media content
Professionally taken, eye-catching images work great for your brand’s social media channels, especially Instagram. Having these images are a great asset to engage your customer base and give them a reason to care about your brand and keep following you.
Businesses like Intel, a tech company that many wouldn’t think to follow on social media, have a fantastically engaging and appealing page that balances images of actual products and other relevant pictures to keep customers interested and incentivised to keep up with what your business is doing. This maintained interest through eye-catching images leads directly to sales and repeat business.