Why you may be losing sales due to your Website Speed

December 2, 2018

With the online space becoming more and more competitive, having a fast website can be a huge advantage to your business and separate you from the competition. We’ve put together a few tips to help boost your website’s speed.

Just a few seconds can decide whether a visitor wants to stay on your website or bounce to another one. In fact, 40% of visitors will abandon a site if it takes more than three seconds to load. Just three seconds! That is a massive chunk of potential customers gone before they’ve even seen your website.

The speed of your website is a big part of the user experience and is the first impression a visitor will get of you and your business. This first impression can instantly create lasting assumptions and can be the difference between looking professional and credible or dodgy and untrustworthy.

Google also uses site speed as a ranking signal in their algorithm, meaning that a slower website can drop your site down the list Google’s organic search results.

Because of how important a fast website is, we’ve put together some easy ways to speed up your site.

  • Test it

There are some very easy to use tools to  test your website’s speed.  Having an idea on how your website is currently performing is the first step in deciding what to do next. The one linked above by Google will even give you data for mobile and desktop performance.

  • Enable browser caching

So what is browser caching? Basically, when you visit a website some of the larger web assets like images, logos and javascript are saved onto your browser so they don’t have to load next time you visit. This can really speed up loading times across your site for repeat visitors. If you’ve tested your websites speed and found that enabling browser caching can help it’s a simple process to set it up.

  • Reduce image sizes

Images are a crucial part of an engaging website, however, large images can slow down pages. If your site contains large images, there are heaps of free image compressors online for you to use. Image compression is simply minimising an images storage size whilst maintaining its quality and detail. The smaller your files are, the faster they will load, making image compression one of the easiest ways to reduce load times.

  • Hosting Options

Where your website is hosted can be a big factor in speeding up or slowing down your website. Particularly if your website draws a lot of traffic, it may be worth spending that little bit extra to make sure your host is right for what your site needs. With several different options for web hosting, each dependent on the size and traffic of your website, it’s a good idea to look into where your site is hosted. If you’re looking to change hosts have a look at the best hosting companies for 2018.

Have you tested your site speed? Got any feedback for how you made it as fast as possible? Or do you have questions? Let me know!